Trade Name Creation : Processes and Patterns
Business names English language
De Gruyter, Inc.
2017
EISBN 9783111357485
Intro; PREFACE; TABLE OF CONTENTS; INTRODUCTION; 1. GRAPHEMICS; 2. MORPHEMICS; 3. SYNTACTICS; 4. SEMANTICS; 5. AESTHETICS; 6. SUMMARY, FINDINGS AND CONCLUSIONS, IMPLICATION; BIBLIOGRAPHY; APPENDIX.
