Radio active : advertising and consumer activism, 1935-1947
Boycotts Consumer behavior Consumer protection Radio advertising BUSINESS & ECONOMICS History sähkökirjat
University of California Press
2004
EISBN 9780520936751
Introduction: the dialectic between advertising and activism.
Cultural critics in the age of radio.
The psychology of radio advertising: audience intellectuals and the resentment of radio commercials.
"Poisons, potions and profits": radio activists and the origins of the consumer movement.
Consumers on the march: CIO boycotts, active listeners, and 'consumer time'.
The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio.
Washboard weepers: women writers, women listeners, and the debate over soap operas.
"I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt.
Conclusion: high-class hucksters: the rise and fall of a radio republic.
Cultural critics in the age of radio.
The psychology of radio advertising: audience intellectuals and the resentment of radio commercials.
"Poisons, potions and profits": radio activists and the origins of the consumer movement.
Consumers on the march: CIO boycotts, active listeners, and 'consumer time'.
The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio.
Washboard weepers: women writers, women listeners, and the debate over soap operas.
"I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt.
Conclusion: high-class hucksters: the rise and fall of a radio republic.
