Practicing atheism : culture, media, and ritual in the contemporary atheist network

'Practicing Atheism' is a cultural study of contemporary atheism, focusing on how atheists negotiate meanings and values through media. This book examines a variety of cultural products, both corporate driven and grassroots, that circulate messages about what atheism means-what ideas, values, affinities, and attitudes the term denotes. Through the creation, consumption, and exchange of this media, atheism gains positive content, the term signaling much more than lack of belief in god(s) for those who identify with the emergent culture.