Best customers : demographics of consumer demand
New Strategist Publications
2010
7th ed.
EISBN 9781441680068
ch 1. Alcoholic beverages.
ch 2. Apparel.
ch 3. Computers.
ch 4. Education.
ch 5. Entertainment.
ch 6. Financial products and services.
ch 7. Furnishings and equipment.
ch 8. Gifts for people in other households.
ch 9. Groceries.
ch 10. Health care.
ch 11. Household services.
ch 12. Housekeeping supplies.
ch 13. Personal care.
ch 14. Reading material.
ch 15. Restaurants and carry-outs.
ch 16. Shelter.
ch 17. Telephone.
ch 18. Tobacco products.
ch 19. Transportation.
ch 20. Travel.
ch 21. Utilities.
Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
ch 2. Apparel.
ch 3. Computers.
ch 4. Education.
ch 5. Entertainment.
ch 6. Financial products and services.
ch 7. Furnishings and equipment.
ch 8. Gifts for people in other households.
ch 9. Groceries.
ch 10. Health care.
ch 11. Household services.
ch 12. Housekeeping supplies.
ch 13. Personal care.
ch 14. Reading material.
ch 15. Restaurants and carry-outs.
ch 16. Shelter.
ch 17. Telephone.
ch 18. Tobacco products.
ch 19. Transportation.
ch 20. Travel.
ch 21. Utilities.
Analyzes household spending on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
