American folklore and the mass media
Folklore Mass media Popular culture Culture de masse Culture populaire Médias Massenmedien Volkskultur Volksliteratur Massamedia Paranormale verschijnselen Volksverhalen sähkökirjat
Indiana University Press
1994
EISBN 9780585019611
1. The Variant and the Folklorization Process in the Basic Forms of Narration: Marchen and Legend.
2. Magic for Sale: Marchen and Legend in TV Advertising.
3. Magic as a Mail-Order Commodity.
4. Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media.
5. Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community.
6. Letters to the Dead.
Appendix: Sample Texts of In-Memoriam Advertisements.
2. Magic for Sale: Marchen and Legend in TV Advertising.
3. Magic as a Mail-Order Commodity.
4. Beauty, Wealth, and Power: Career Choices for Women in Folktales, Fairy Tales, and Modern Media.
5. Tape-Recording Miracles for Everyday Living: The Ethnography of a Pentecostal Community.
6. Letters to the Dead.
Appendix: Sample Texts of In-Memoriam Advertisements.
