Advertising and promotion in "new" Asia
Advertising Consumer behavior e-böcker
Emerald
2009
EISBN 9781848556775
When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen.
The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.].
Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.].
Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha.
Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth.
The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.].
The relationship between attitude and behavior : an empirical study in China / Jianyao Li ... [et al.].
Commercializing artistic authenticity via collaborative design / Yuli Bai ... [et al.].
Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha.
Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth.
The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong ... [et al.].
